I'm Brian Poe, and for the past 15 years, I've had the pleasure of working with global brands on data strategy, creating optimization playbooks, and turning them into real growth and revenue.

In my monthly newsletter, EXO Field Notes, I sit down with leading brands to explore their pioneering experimentation approaches, business insights, and growth strategies. We all know about the Big Five tech companies and how they drive growth. While I do interview them, my real passion is sharing industry knowledge to help organizational leaders adopt these advanced techniques in their own growth strategies.

Looking for an experienced optimization and experimentation consultant? With nearly 15 years under my belt working with big names like Best Buy, Target, Verizon, Ulta Beauty, and more, I can help. Schedule a consultation with us at Mammoth Insights. We're on a mission to bring back proper growth consulting, offering top-tier talent and senior-level optimization experience without the behemoth agency fees.